Thursday, March 26, 2009

How to Start a Business In This Crazy Economy

So, I'm surfing the net like I seem to spend an inordinate amount of time doing, looking for business ideas for promoting on the web, keeping business records, etc. and I came across this article.  I thought I would share it with all of you since we are all in the same boat with the downturn in the economy.  It's tough to be starting a business now.  Here is the article:

a Jewelry Business
in This Economy?

© by Linda Guzik; all rights reserved

I must be crazy. Downright, pickle-brained crazy.

Starting a jewelry business during the worst economic crisis in recent history? What the hell was I thinking?

I can barely stand to look at my bank account, never mind shell out extra money every time I leave the house to gather supplies upon supplies upon supplies for my magnificent handcrafted masterpieces.

necklace by linda guzik
Necklace by
Linda Guzik

I reason with myself as logically as I can. I need inventory, right?

I can't possibly set out on my e-commerce venture with just a handful of jewelry designs.

So I spend. A lot. And then I spend some more.

And when I think I'm done spending, well guess what? I'm not.

There's always one more thing I seem to need (or want) for that certain design I've been tinkering on and can't quite seem to get right.

It never ends. The buying, the beading, the ideas just keep coming.

Wires, beads, patterns, stones - I see them in my sleep.

Making jewelry makes me happy. It satisfies my creative drive and yes, it satisfies me to make that blessed sale!

The sale that helps keep my beading habit afloat.

I am not sinking. I am not sinking. I am not sinking.

This is my mantra.

I refuse to read the business headlines. I refuse to look at my retirement portfolio.

I refuse to acknowledge my sons' shrinking college funds.

Even as the dreaded "D" word is being bandied about by financial analysts, journalists and an assortment of Aunts and Uncles who feel the need to remind me that the economy sucks right now, I will not give up.

I refuse to believe that the vast consumer marketplace out there no longer cares about good, quality handmade products.

I believe there is a market out there for the small craftspeople who create unique, artistic, and often one-of-a-kind items.

Yes, the economy stinks.

Yes, jewelry, in particular, is an impulse buy.

But it's a "feel good" buy, too.

And in this economy, we all need that little something to boost our spirits now and again.

Maybe it's a nice glass of wine at the end of the night that makes us feel good.

Maybe it's a really decadent piece of chocolate, or a lovely dinner out with friends.

Or maybe, just maybe, it's a "one of a kind" piece of jewelry that your friends and family have never seen the likes of before, something that makes that special outfit you have, or even a pair of blue jeans, look not just fantastic, but unforgettable!

Call me crazy.

I prefer to say I'm hopeful and maybe a bit of a fool, but this beading fool is not going anywhere.

And neither am I and neither should you, no matter what you are selling, jewelry or not, keep on keeping on and be better, not bitter!


  1. nice post! thanks for the "kick in my virtual tush"!


  2. What a great article! Thanks so much for sharing it.

  3. Yup. Me too. That's me. So why am I taking all these pictures and not beading? LOLOL

  4. What a great article...that is soooo me. :)

  5. Your work is fabulous and eyecatching.. keep it up it will sell. How can it not??

  6. That necklace almost took my breath away. Wow, and wow again.

    And great words. Thanks. :-)